Featured Beyond AVE: The pitfalls of using advertising equivalency in PR measurement
In public relations (PR) measurement and evaluation, one metric has long been a topic of debate and scrutiny: Advertising Value Equivalency (AVE). For over a
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Featured Body calls for urgent action on the future of Nigeria’s boy child
The Boy-Child Transformation Centre (BTC), a transformational platform that provides positive and permanent shift in the quality of life of the Boy Child, has issued
Featured 3 African agencies on Warc Awards for Effectiveness 2024Â shortlist
Levergy South Africa, Creative Edge Kenya, and VML Tunisia are shortlisted in the Warc Awards for Effectiveness 2024, in association with the Cannes Lions.VML Tunesia’s
Featured Dangote Cement places premium on community engagement, sustainability in host communities
Dangote Cement Plc, is prioritizing community engagement, empowerment, and environmental stewardship to sustain its upward trajectory, The cement manufacturing firm said it believed that true
Featured WPF releases new training resources for small-scale poultry farmers in Africa
The World Poultry Foundation (WPF) has released a series of new training materials to help small- scale poultry farmers improve their farming methods and incomes.
Featured Cadbury reaches 200 year milestone
Cadbury is celebrating its 200th anniversary globally, and as part of the celebrations, the chocolate brand is bringing back eight limited-edition vintage packaging designs, allowing
Featured The SERAS Africa sustainability awards announce 2024 call for entry
The organizers of The SERAS Africa Sustainability Awards are pleased to announce the call for entry for the 18th edition of the highly successful awards,
Featured Stakeholders gather at The Industry Summit/Awards 5.0
L-R: Temitope Akande, DGM, Corporate Communications & Strategy · LASAA, Kayode Olagesin, MD, Towncriers Limited, representing The Industry Summit Chairman, Olubunmi Oke, CEO, Ladybird Advertising,
Featured 9PSB sponsors techpreneurs conference, inspires startup’s growth
9 Payment Service Bank (9PSB), Nigeria’s digital payment service bank, focused on financial inclusion has encouraged the growth and development of more Information Technological startups
Featured Jamaica to collaborate with Nigeria on film, animation
The Jamaican government has announced its intention to pursue a robust collaboration with Nigeria in the film and animation industries.The Jamaican High Commissioner to Nigeria,