Customer experience is everything, difficult to copy and replicate. It takes you away from the pack and cannot be commoditized.  Power has moved to the hands of the consumers. Organizations focusing on traditionalmeans of selling and marketing their products are falling short and shooting themselves in the foot. Organisations need to start branding their customer touch points. What makes your customer touch points exceptional?  The importance of the customer centric approach is evident in Amazon. With a 50% share of the US e-commerce market, which is more

Philip OdiakoseThe Nigerian media monitoring and intelligence industry has witnessed significant growth and development in recent years. With the proliferation of digital media platforms, the