An initial analysis of Netflix’s new ad-supported Basics with Ads plan shows it having driven the streaming service’s highest daily subscription sign-up rate in the

While YouTube remains the most-watched video platform among U.S. kids, TikTok is rapidly gaining both viewership and purchase influence, according to the latest study conducted

Automakers spent an estimated $336 million on national TV spending in December, down 9.8% from December 2021, according to iSpot.tv. Despite the decrease, December TV

Netflix has expanded its measurement deal with Nielsen, which now includes TV content program data in the United States. Under the terms of the deal,