The Pitcher Awards is proud to unveil its newest category for the 2026 edition: Care. This category is designed to celebrate creative excellence in health-related communication across Africa and the global African diaspora, recognizing stories that heal, educate, empower, and champion access to wellbeing.
The Care category invites entries from a broad spectrum of health-focused initiatives: from public health campaigns and mental wellness to regulated pharmaceutical advertising, equity-led outreach, employee wellbeing, and more. Whether directed at consumers, professionals, or underserved communities, this category creates an essential space for creative work that improves lives.
The Care category aims to stimulate innovation, challenge outdated norms, and inspire new thinking across one of Africa’s most important and underserved sectors. It calls on brands, agencies, and creators to elevate meaningful narratives around health, access, resilience, and dignity.
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The Care category includes the following subcategories:
Public Health & Safety Campaigns – For work promoting hygiene, disease prevention, vaccination, sanitation, and emergency response.
Mental Health Advocacy – Celebrating campaigns that address emotional wellness, therapy access, and stigma reduction.
Healthy Lifestyle Promotion – Highlighting efforts around nutrition, fitness, sleep, and preventive wellness.
Healthcare Services Communication – For hospitals, telemedicine platforms, clinics, insurers, and service-focused health brands.
Wellness & Self-Care Branding – Honoring brands that empower consumers through mindfulness, routines, fitness, and holistic wellness.
Professional Healthcare Communication – Targeted work for pharmacists, doctors, therapists, and allied health professionals.
Pharmaceutical Marketing – Regulated Medications – Recognizing creative excellence in promoting prescription and below-the-counter medications within regulatory constraints.
Health Tech & Innovation – Spotlighting apps, wearables, diagnostics, and digital tools enhancing healthcare delivery.
Health Equity & Inclusion – Work advocating for accessible care and health justice among underserved groups.
Employee Health & Workplace Wellbeing – Internal brand campaigns that foster wellness, mental health, and staff engagement.
Entries for the 2026 Pitcher Awards open across all categories on 1 November 2025. For enquiries and additional information, please send email to info@pitcherfestival.com.
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