Rite Foods Limited has announced a strategic partnership with Showtime to support the upcoming Flag Football season. The partnership will see Rite Foods’ proudly Nigerian brands Sosa Fruit Drink and Bigi Premium Water unite sport, family entertainment, and hospitality.
According to Ivie Okon, Showtime representative, flag football is a safer, semi-contact American version of football that promotes unity and inclusivity. “We organize the largest co-ed flag football league because we believe in unity,” she said.
The season, which runs from September 21st to December 21st, will feature 10 teams over 13 weeks, with weekly games every Sunday, culminating in the Showtime Bowl. Esther Kalu of Showtime emphasized the importance of hospitality in creating memorable sporting experiences, highlighting that Sosa and Bigi’s partnership will guarantee refreshments and nourishment as part of the entertainment package.
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Ruth Mark, Sosa Brand Manager, expressed excitement about the partnership, stating that it reflects Rite Foods’ shared values of inclusivity, unity, and nourishment. “We want to debunk the notion that Nigerian products lack quality,” she said, highlighting Sosa’s world-class standard.
Olukemi Ogunsakin, Corporate Communication Manager, Rite Foods, noted that the partnership amplifies the company’s investment in youth empowerment, inclusivity, and national unity. “We are more than a food and beverage company; we are an organization that cares for people and communities,” she said, reaffirming Rite Foods’ Ethos: “We are proudly Nigerian and truly world-class. Excellence can be found, created, and nurtured in the country.”
CAPTION:
From Left: Esther Kalu, V.P Operations; with Okuns Ivie Precious, V.P. Commercials, both of Showtime Flag; Ruth Mark, Sosa Brand Manager; and Olukemi Ogunsakin, Corporate Communications Manager, both of Rite Foods Limited; during a strategic partnership between Sosa Fruit Drink and the Bigi Premium Water of Rite Foods Limited and Showtime Flag, at the company’s head office, in Lagos, on Friday, 19th September 2025, to support the upcoming Flag Football season.
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