MediaTechFeatured Yahoo, DirecTV advertising expand deal to include STB dataKikelomo OyenugaOctober 18, 2022October 18, 2022 by Kikelomo OyenugaOctober 18, 2022October 18, 20220329 Yahoo has expanded its partnership with DirecTV advertising to include set-top box (STB) data. Yahoo’s demand-side platform (DSP) clients can now activate TV usage data...
