WPP acquires InfoSum, integrates into GroupM
At a time when some speculate the agency holding company itself may be on the block, WPP recently announced that it has acquired data cleanroom...
Tag : GroupM
GroupM wins global media for electronic arts
By Princewill Okike Game marketer Electronic Arts has awarded GroupM global media duties after a competitive review that began last fall. EA reported total...
McKinsey’s Del Greco takes helm as global COO as GroupM revamps leadership
GroupM unveils a new leadership structure naming McKinsey vet Emily Del Greco global COO, reporting to CEO Brian Lesser. Del Greco, who was a partner...
Kahn joins GroupM commerce leadership
WPP’s GroupM has named Aisha Khan as executive director, global commerce client acceleration. She is tasked with developing strategies that “marry the best of...
GroupM, Tesco creates retail media partnership
GroupM and the retail media business of Tesco, the UK’s largest supermarket chain, have created a partnership focused on innovation and data-led solutions in the...
Featured Agency forecasters see ‘Resilient’ Ad economy next year
A recession may or may not arrive soon, depending on who you believe, but according to three new agency forecasts the ad economy has remained...