Featured Understanding marketing vs. advertising: Why businesses need both
In the bustling world of business, the terms marketing and advertising are often used interchangeably. However, while they share common goals and overlap in many...
Tag : Marketing
Featured The blueprint for brand growth, an evidence-based framework that defines the future of marketing
Analysis of 6.5 billion consumer datapoints reveals the three rules of brand growth Kantar’s Blueprint for Brand Growth is built on an analysis of 6.5...
Featured Sanwo-Olu assures imc industry of improved infrastructure, support for marketing-related initiatives
Lagos State Governor, BabajideSanwo-Olu has restated his administration’s readiness to support the Marketing Communications industry in Nigeria through provision of improved infrastructure to give the...