Advertising Archives

The Machine and the Market: How AI is rewriting Nigerian creative advertising

Kikelomo OyenugaSeptember 2, 2026

by Kikelomo OyenugaSeptember 2, 202601611

Agencies aren’t being replaced. They’re being redefined. Here’s what top agency leaders say about talent, insight, and the new business model. Goddie Ofose writes. Two...

Advertising

ADVOLUTION: Advertising as we knew it is dead, here’s how Nigerian agencies can win what’s next

Kikelomo OyenugaJuly 27, 2026

by Kikelomo OyenugaJuly 27, 202601135

From Goddie Ofose, who was in the room On July 24, 2026, inside Providence Hotel, Ikeja GRA, the most senior voices in Nigerian advertising gathered...

Advertising

Nigeria: Digital advertising hampered by intense regulatory scrutiny

Kikelomo OyenugaApril 20, 2026

by Kikelomo OyenugaApril 20, 202601084

For years, the Nigerian digital advertising space operated much like a frontier town, vast, chaotic, and largely self-governed. Small-scale vendors, global brands, and charismatic influencers...

Advertising

Advertising Laws: Experts enlighten stakeholders on the advertising offences tribunal jurisdiction

Princewill OkikeOctober 15, 2025

by Princewill OkikeOctober 15, 20250200

The jurisdiction of the Advertising Offences Tribunal (AOT), which had previously been unclear to some stakeholders, has now been affirmed by legal experts and key...

Advertising

5 Super Bowl commercials that deserve places in the advertising hall of shame

Kikelomo OyenugaFebruary 10, 2025February 10, 2025

by Kikelomo OyenugaFebruary 10, 2025February 10, 20250119

By Princewill Okike What makes something a flop? Not the kind of flop that Kansas City Chiefs quarterback Patrick Mahomes is prone to do,...

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YouTube Ad Growth Offsets Parent Google’s Slide

Kikelomo OyenugaFebruary 6, 2025February 6, 2025

by Kikelomo OyenugaFebruary 6, 2025February 6, 20250151

By Princewill Okike Advertising revenue for YouTube provided some optimism for Alphabet in an otherwise mixed quarter for Alphabet, Google’s parent company. YouTube...

Advertising

Global advertising community tasked on DEI, as Babaeko, others lead conversation at Cannes

Kikelomo OyenugaJune 23, 2024July 3, 2024

by Kikelomo OyenugaJune 23, 2024July 3, 20240162

The global advertising community has been urged to “Stay the course on diversity, equality and inclusion (DEI) and sustainability,” in the years ahead to deepen...

Advertising

Featured Understanding marketing vs. advertising: Why businesses need both

Kikelomo OyenugaMay 24, 2024May 24, 2024

by Kikelomo OyenugaMay 24, 2024May 24, 20240225

In the bustling world of business, the terms marketing and advertising are often used interchangeably. However, while they share common goals and overlap in many...

Interview

Featured IMCs hasn’t done a better job of persuading clients to spend during adverse operating environment, says Gbenga X Adebija

Goddy OfoseMarch 3, 2022March 3, 2022

by Goddy OfoseMarch 3, 2022March 3, 20220143

Gbenga X Adebija is a multi-disciplinary administrator, technocrat and Business Leader. He has over 27 years of top level work experience in both the private...

Advertising

Featured New generation agencies has brought Nigeria to global reckoning – Noah’s Ark boss

Goddie OfoseJanuary 17, 2022January 17, 2022

by Goddie OfoseJanuary 17, 2022January 17, 20220212

Clifford Amuzuo The Founder / Chief Creative Officer, Noah’s Ark Communications Agency, Lanre Adisa has expressed commendations to the class of new generation Nigerian advertising...