Industry NewsMedia effectiveness: How CMOs get CFOs to see marketing as a value driverKikelomo OyenugaFebruary 6, 2025February 6, 2025 by Kikelomo OyenugaFebruary 6, 2025February 6, 20250135 By Princewill Okike Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of advertising products and...