WFA forecasts media price hikes for 2025, 2026
Rising media inflation for the major global advertising markets will be the story of the next two years, according to the latest WFA Outlook report....
Tag : WFA
WFA: 80% Of brands worry how agencies use generative AI
Eighty percent of multinational brand owners say they have concerns about how creative and media agency partners are using generative AI (GAI) on their behalf,...
Featured ADVAN wins world federation of advertisers awards for industry excellence
In recognition of its efforts to enhance the marketing industry, the Advertisers Association of Nigeria (ADVAN) has been honoured with a special award for its...