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October 21, 2026
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The Industry Newspaper rating: Meet the Top 50 Industry women in Nigeria who made social impact in 2024 in different fields of the economy (4)

Oluwaseyi Tomosori: Media Strategist  extraordinaire

Head, Corporate Communications and Executive Positioning, Ventures Platform, Oluwaseyi Tomosori is a corporate communications professional with over 7-year experience in driving reputation management and other strategic communication priorities for global brands and organizations.

Oluwaseyi has the responsibility to lead the early-stage Pan-African venture capital firm with presence in Nigeria and Francophone Africa.

Before joining the Ventures Plantform, Oluwaseyi has worked within the Publicis Groupe network, where she drove reputation management for key accounts such as Qatar Airways, Kimberly-Clark, Procter & Gamble, ALX, Danone, Confederation Africaine de Football (CAF), Novo-Nordisk, Itana, Amazon Prime Video, among others.

She has also consulted for one of Nigeria’s most popular digital news website – Legit.ng, where managed reputation and drove stakeholders’ love for the brand.

To actualize that, Oluwaseyi conceptualized a media literacy project that won the WAN-IFRA award for ‘Best Trust Initiative’ in 2023 on a global recognition stage in Taiwan.

Oluwaseyi has been of part of franchisees launching popular sport brands in Nigeria such as PUMA, Lacoste, Dr Teal’s and Adopt Perfumes in Nigeria.

She has also collaborated with AON Reinsurance from 2020 to 2023 to drive the company’s social impact initiative in partnership with Lloyd’s and global partners, introducing a global diversity and inclusion festival hosted across over 30 countries, which earned the initiative a SABRE Award in 2021/2022.

 

Oluwaponmile Alabi: Dynamic Marketing Professional, Winning Campaign Creator

Marketing Manager, Tolaram Group Nigeria, Oluwaponmile Alabi is a dynamic marketing professional whose career trajectory showcases her passion for growth, innovation and excellence.

Oluwapomile is at the forefront of growth and innovation for Indomie, one of the country’s most beloved brands.

Oluwapomile has the crucial role of identifying opportunities that resonate with consumers while driving brand evolution to maintain market dominance.

Nominated as one of the Top-50 Influential Women in Marketing, Oluwaponmile Alabi began her career journey in a digital agency, where she honed her expertise in crafting impactful online campaigns.

Her drive led her to excel in experiential and creative agencies, building a robust foundation in brand storytelling and consumer engagement.

Her career took a significant leap when she joined UAC Foods, where she demonstrated her leadership capabilities by overseeing the Dairy and Water categories.

Her remarkable achievements include spearheading the launch of the Kingsway Pastry Roll while leading the Snacks category, a testament to her strategic thinking and executional prowess.

Oluwaponmile holds a First-Class Honors degree in Public Relations and Advertising from Eastern Mediterranean University, earned a Master’s degree in Mass Communication from NOUN with Distinction.

Her commitment to continuous learning is evident through her completion of the CIM Level 6 qualification with Distinction, alongside specialized training in Product Marketing in London and other professional courses.

With a career defined by a wealth of experience and strategic insights, Oluwaponmile firmly believes in her mantra: “Any brand that does not grow will die.” This belief fuels her relentless drive for innovation and her dedication to fostering sustainable brand growth.

 

Ediri Ose-Ediale: The Brain Box Powering ADVAN’s Magic Moves

Chief Executive Officer (CEO) and Executive Director, Advertisers Association of Nigeria (ADVAN), Ediri Ose-Ediale, is a focused and forward-looking leader committed to high-end professional proficiency and unblemished ethical conduct even while aggressively driving growth and profit.

ADVAN, the only umbrella association in Nigeria to oversee the activities of multinationals, large corporations and SMEs as it pertains to their marketing activities, under her leadership evolved from just an advocacy group to most respected association in the marketing industry.

Before current her role, Ediri was Head, Corporate Communications and Marketing, Capital Express Insurance Plc, a leading insurance conglomerate.

Ediri, an associate member of the Advertising Regulatory Council of Nigeria (ARCON), is an alumnus of the Pan Atlantic University, Lagos.

Ediri, a certified Psychotherapist and Clinical Counselor, is a member of the Institute of Counseling Nigeria and an alumnus of CLI College, Canada, where she studied Mental Health and Addiction Counseling.

She is the Co-Founder of the Recharge Life Center, a Leadership and Wellbeing establishment, just as sits on the board of several organizations and NGOs including WHOLE Women Center, and Champions Nest.

Ediri, an advisory capacity to several organizations on strategy, corporate governance and marketing communications, has served in various local and international committees towards the enhancement of the Marketing Profession.

Ediri is a Christian with a passion for the service of God, she is happily married with children.

 

Oluwaseyi Layade: Advertising Guru, Innovator, Creativity Merchant

Chief Operating Officer, Leo Burnett Lagos, Oluwaseyi Layade, has an impressive career marked with milestones and touch of excellence.

Throughout her career, Oluwaseyi has demonstrated a remarkable ability to drive innovation, lead high-performing teams, and deliver impactful campaigns for top-tier clients across multiple industries.

As the COO, Leo Burnett, Oluwaseyi leads the agency with a clear vision focused on creativity, innovation and organizational culture.

She has championed the agency’s “Humankind” philosophy, which prioritizes human-centered communication in all its campaigns.

With Oluwaseyi at the helm, Leo Burnett Lagos won the prestigious Grand Prix at the LAIF Awards in 2023, a remarkable achievement that reflects her ability to drive excellence and foster a culture of creativity.

Over the years, Oluwaseyi has worked with a diverse range of clients across multiple industries, among whom are leading telecommunications companies such as MTN and Airtel, financial institutions like FCMB, VISA, and AXA, and major global brands like Coca-Cola, Mondelez, PZ Cussons, Bic, Quaker, Scanfrost and British American Tobacco.

Oluwaseyi is an award-winning and highly respected leader in the marketing communications industry, with 17 years of experience shaping the marketing landscape in Nigeria and beyond.

Oluwaseyi began her career in 2008 at 141 Worldwide, where she managed major global brands, including British American Tobacco. This early experience allowed her to develop expertise in client management, strategy, and creative execution, establishing her as a rising star in the industry.

In 2017, Oluwaseyi took on a pivotal leadership role at Nigeria’s first Special Purpose Vehicle (SPV) for Marketing Communications under the Omnicom Group. She led operations for a seven-member agency consortium, which included DDB Lagos, TBWA Concept, YBR, Playhouse, PHD Media, and Black House Media.

The consortium’s sole client was MTN, Nigeria’s leading telecommunications brand, under Oluwaseyi’s leadership, the agencies collaborated seamlessly to deliver integrated marketing solutions that drove significant results for MTN, demonstrating her ability to manage complex client relationships and lead diverse teams effectively.

Oluwaseyi has also worked with Ogilvy Nigeria as Group Head of Innovation and Client Service, where she led the client service department, overseeing the execution of innovative marketing strategies for a broad portfolio of clients.

In 2023, Oluwaseyi joined Insight Publicis as Account Management Director, and superbly excelled in managing high-profile accounts and developing integrated marketing strategies for key clients across a wide range of industries.

Oluwaseyi’s educational background includes a Bachelor’s degree in Banking and Finance and a Senior Executive Master’s Programme from Metropolitan University, United Kingdom. She is also an alumnus of both the Lagos Business School and the London School of Business and Management.

A graduate of the AUsso Leadership Academy, where she further honed her leadership and strategic capabilities that equipped her with the business acumen and leadership skills necessary to excel in a highly competitive and ever-changing industry.

Oluwaseyi is deeply committed to supporting women in the marketing and advertising sectors, as Chairperson, Women in Advertising (WIA), she works tirelessly to create opportunities for women to advance in leadership roles and break through barriers.

She is passionate about mentoring young women and helping them navigate their careers, ensuring that they are empowered to reach their full potential.

Oluwaseyi was in 2024 named one of the “25 Leading Women Shaping the Future of Marketing” by The Guardian Newspaper, included in Brand Communicator’s list of the “50 Most Influential Women in Marketing and Communications”.

As a leader, mentor, and trailblazer, Oluwaseyi Layade is shaping the future of the industry with her passion, dedication, and unwavering commitment to excellence.

 

Maria Shadeko: Trailblazer in the world of marketing

Maria Imaobong Shadeko is a trailblazer in the world of marketing, known for her transformative strategies and ability to create meaningful connections between brands and their audiences. With over 14 years of experience in the beverage industry, she currently leads as the Portfolio Manager, Premium lager Brands at Nigerian Breweries Plc., overseeing international icons like Heineken and Tiger. Her career is a testament to innovation, cultural relevance, and an uncanny knack for turning challenges into opportunities.

During her tenure as Senior Brand Manager for Goldberg and Life lager beer, she revitalized two of Nigeria’s most beloved beer brands. Goldberg launched with a vibrant packaging that celebrated regional heritage. Life Lager’s relaunch was nothing short of revolutionary. In the midst of the COVID-19 lockdown, Maria orchestrated Nigerian Breweries’ first-ever virtual product launch. With iconic moments like lighting up the Niger Bridge and debuting the Chop Life anthem with music legends Flavour and Phyno, she didn’t just relaunch a brand—she created a cultural moment. But her mastery of brand-building extended beyond products into the world of reality TV, where she demonstrated her ability to create compelling platforms that transcended traditional advertising. But her mastery of brand-building extended beyond products into the world of reality TV, where she demonstrated her ability to create compelling platforms that transcended traditional advertising.

Maria played a pivotal role in two of Nigeria’s most iconic reality TV shows—Maltina Dance All and Gulder Ultimate Search. For the ninth season of Maltina Dance All, she led the campaign’s transition to a digital-first format, introducing online auditions that significantly reduced costs while retaining the show’s heartwarming connection to family and creativity. Her work on Gulder Ultimate Search season 12 was equally impactful. The adventure-themed reality series became a cultural phenomenon under her guidance, perfectly embodying the spirit of exploration, resilience, and courage that resonated with Gulder’s audience. Through these platforms, Maria proved that reality TV could be more than entertainment; it could be a powerful tool for building brand affinity and cultural relevance.

Maria’s academic foundation—a Business Management degree from the University of Nigeria and a Master’s in International Affairs from the University of Lagos—gave her the tools to thrive in a competitive industry. But it’s her vision and relentless drive that have made her a standout leader. Recognized as a rising star in Nigerian Breweries’ talent pool since 2019, she has consistently proven that great marketing is about more than selling products; it’s about building stories and experiences that people want to be a part of.

Beyond her professional life, Maria’s vibrant personality shines through. She finds joy in music and unwinds with comedy sit-coms, reflecting the balance of creativity and approachability that defines her leadership style.

Maria Shadeko is not just a marketer; she’s a cultural curator, an innovator, and a thought leader who continues to redefine what it means to connect brands with people. In her hands, marketing becomes not just a business function, but an art form.

 

Adebimpe Adebisi: Meticulous Retail Driver, Consumer-centric Focused Leader

The National Head, Retail Operations, Simba Den, retail division of Simba Group, is a retail executive with over 17 years of experience across telecommunications, corporate events, education and renewable energy overseeing strategy, execution and performance for all retail activities.

In the course of growing her impressive industry profile, Mrs. Adebgisi has successfully led business growth and improved operations in various retail settings. Her leadership has helped expand retail locations, boost customer satisfaction and increase profits.

She is very passionate about creating engaging retail spaces that foster strong customer loyalty, and is well-known for her signature creative marketing strategies in strengthening brand visibility and increasing sales. She has an in-depth understanding of market trends and customer behavior, which hugely helps her in developing strategies that adapt to changing needs and seize new opportunities.

Very skilled at building strong teams and promoting a supportive-collaborative work culture, she is dedicated to empowering women and children. She is involved in many initiatives that foster conducive learning environments that teach women the importance of being self-sufficient.

She holds an MBA from the University of South Wales, and she thrives in dynamic environments and consistently delivers results that drive long-term success.

 

Adesuwa Imasekha: Young, Bold, Vibrant Advocate of Women Empowerment

Adesuwa Tope Imasekha is the founder of Women Impacting Nigeria (WIN) Foundation. The foundation is a grassroots humaanitarian organization aimed at reducing the gender gaps at exist in education, living conditions, economic empowerment and political participation. Imasekha founded the WIN Foundation at the age of 25. She is also a co-founder of Rising Generation. She is a young, bold and vibrant leader empowering youths, women and advocating for their inclusion and active participation in decision-making.

A visionary and innovative leader; a fierce advocate of gender equality; and a source of inspiration to women, she is a woman of extreme diligence and passion for serving humanity. With over a decade experience in development economics and finance, she effortlessly combined her strong ethical values with intuitive acumen to lead an organization known and renowned for its integrity, empathy and impact.

Since its inception, the WIN Foundation has impacted and supported over 800,000 women and girls across Nigeria and has grown to become the largest network of female volunteers in West Africa. With her human capacity building prowess, WIN Foundation has been driven to becoming the leading humanitarian organization in the country and on African continent.

Imasekha has extensive experience in financial advisory, project finance, debt capital markets, gender studies, impact and gender lens investing across the energy, agriculture, technology and telecoms sectors. Her career journey has led her to merge her financial acumen with her passion for socioeconomic development. She is very dedicated to leveraging her diverse expertise to drive positive change and empowerment.

She has, over the years, developed a unique skill-set that allows her to tackle complex challenges and make meaningful impacts in the lives of women and girls. Career wise, she focuses on leveraging economic principles and technology to empower marginalized communities, with a particular emphasis on advancing women’s rights and opportunities.


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