An award-winning experiential marketing leader and cultural engagement strategist, Nana Utomi Biyang’s career has transformed how brands connect with audiences across Africa. As founder and CEO of Mabatpro Experiential Agency Ltd., she has designed and executed data-driven and emotionally resonant campaigns for luxury, premium spirits, FMCG, tech, and lifestyle brands.
Her work includes MAYBELLINE NEW YORK experiential activations, The Macallan’s 200-Year “Tales of The Macallan” immersive launch, Rémy Martin’s VS Launch, and the groundbreaking DANO Evaporated Milk Immersive Launch.
Nana is celebrated for pioneering Gen Z-focused campaigns that combine cultural insight, technology, and storytelling, notably the Bruichladdich Culture & Vibes activation in Port Harcourt, which demonstrated how grassroots engagement can drive premium brand success.
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Beyond agency work, Biyang is a sought-after speaker on brand storytelling, experience-led marketing, and women in leadership and serves as Vice Chairperson of the Experiential Marketers Association of Nigeria (BEX Summit Committee 2025).
Recognised among Africa’s top marketing professionals, Nana’s career embodies excellence, cultural intelligence, and leadership, her entrepreneurial ventures span marketing, sustainability, digital innovation, and youth empowerment, making her a popular choice on the Industry Women of Impact 2025 list.
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