Desmond Esorougwe is a renowned expert in brand management and Convener of the African Brand Congress (ABC). He has been instrumental in shaping the African branding landscape through his work with ABC, which aims to promote brand excellence, innovation, and creativity across the continent.
Esorougwe has successfully convened the ABC, bringing together prominent business leaders, entrepreneurs, and government officials to celebrate achievement and success in African branding. He has positioned the ABC as a high-level brand thought leadership event, designed to solve contemporary brand problems and promote best practices in brand building.
In the course of the event, he has highlighted the potential of the African Continental Free Trade Area (AfCFTA) to spur economic growth, innovation, and regional integration in Africa through the 2021 edition of the ABC with the theme: AfCFTA and Brands Building Opportunities in Africa, which focused on discussing how brands in Africa can increase their global competitiveness.
Along with the ABC, he has showcased his commitment to promoting African brands globally by organising brand summits aimed at positioning Nigerian brands in the global market.
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