Mr. Lanre Ashaolu is the CEO of FPL Media, a foremost player in the Out-of-home Advertising segment of the Nigerian integrated communications sector. With nearly two decades of experience in the outdoor advertising sector, Ashaolu has established himself as a thought leader reputed with driving innovation and growth in the industry.
Under Ashaolu’s leadership, FPL Media has become one of West Africa’s most technologically advanced outdoor advertising firms, with state-of-the-art digital boards deployed across major cities and highways in Nigeria.
Lending credence to his innovative approach at the helm, Ashaolu has emphasised data integration, high-resolution LED technology, and location intelligence to redefine audience engagement, precision targeting, and real-time brand storytelling in outdoor media.
With a trajectory rooted in visionary leadership and industry expertise, his extensive experience spanning various sectors, including manufacturing, real estate, telecommunications, and tourism, with expertise in brand management, market research, consumer behavior analysis, marketing strategy, and outdoor advertising has come to the fore.
Ashaolu’s forward-thinking approach has disrupted the traditional OOH landscape and driven FPL Media’s exponential growth across the industry.
In celebration of his impact, Ashaolu has received several awards including the Outstanding OOH Personality of the Year 2023, just as FPL Media bagged the Outstanding Use of Transit in OOH Advertising Award. He was also honoured with the OOH Player of the Year 2025 award at the Industry Awards, which recognised his visionary leadership and groundbreaking contributions to the OOH sector in Nigeria and beyond.
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