Donatus Ukpai is a marketing and brand-management professional serving as Category Manager for Dairy at Promasidor Nigeria Limited. His professional background combines consumer marketing, product development, category management and brand strategy within Nigeria’s fast-moving consumer goods sector.
Ukpai holds a Bachelor of Technology degree in Computer Science from the Federal University of Technology and has undertaken executive and professional development programmes in business management, pricing strategy, integrated marketing communications and brand management.
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One of the documented highlights of his career is his involvement in the introduction of Peak Yoghurt Drink into the Nigerian drinking-yoghurt market. With his work reflecting the importance of consumer insight, product positioning and disciplined execution in building competitive brands in Nigeria’s food and beverage market, he has received industry recognition for marketing initiatives associated with business growth and social impact.
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