Mustapha Owolabi is the Managing Director/CEO of MaxxConnection, a Nigerian experiential marketing company that creates experiences linking brands with the audiences they want to reach.
Working in live marketing, brand activations and experiential communications, MaxxConnection helps brands move beyond messaging and into moments people feel, remember and share. As the company’s Managing Director, Owolabi sets the vision, strategy and direction that shape that work. His focus is business growth and ensuring that every client’s ambitions are matched by outcomes they can see.
READ ALSO: Industry Men of Impact 2026: Behold the men moving Nigeria’s brands and businesses forward
His role goes beyond strategy; Owolabi oversees the delivery of MaxxConnection’s services and brings together its creative and operational teams, to ensure bold brand ideas become well-executed audience experiences.
In an industry where audiences are harder than ever to engage, Owolabi’s leadership keeps MaxxConnection focused on its main aim – connecting brands and people in ways that matter.
Follow us on Facebook
Discover more from The Industry
Subscribe to get the latest posts sent to your email.
