The Managing Director of Plus Acuity, a Nigerian media and marketing communications agency, Victor Oyarero is a leader in the marketing communications sector. The agency he leads describes itself as a media independent of creative and business minds, driven by data and technology.
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An alumnus of the University of Benin, Oyarero sits at the head of a business that serves corporate and institutional clients, with his role covering strategic oversight, business development and client relationships as well as coordinating the teams that turn client objectives into media and communication plans.
In a market where brands must justify every naira spent on media, the data-led approach he leads reflects how the industry is changing: planning grounded in evidence, accountable to results and guided by what audiences actually do.
Oyarero’s impact is best seen in the quality of the client relationships and delivery that Plus Acuity is built to sustain.
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