Uber’s new global brand campaign aims to amplify the brand’s central, simple message: We’ll show up for you, so you can show up for someone else.
Debuting during the Opening Ceremony of the 2024 Summer Olympics on Friday, the effort, themed “On our Way,” comes at a time when loneliness is at an all-time high.
Created internally by Uber’s creative team, the effort depicts the joy and delight when a ride is en route or a delivery is on the way. It includes both a 90-second spot and a 60-second cutdown .
As the Olympics are synonymous with fans showing up for their countries and athletes, it was a natural fit to launch a campaign dedicated to people showing up for each other. The 60-second spot will run in the U.S. and France.
Closing the spot is Uber’s first ever sonic identity. To continue linking its family of brands, Uber developed a sound that translates the brand into an audio cue.
Uber’s sonic reflects the promise of the Uber experience – tap a button, and we’re on our way. The parent brand spot is the first to include the sonic, and Uber users can expect to see it in campaigns moving forward as well as in the app in the coming months.
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