Kike Oyenuga
The chairman, Lagos Chapter of the Nigerian Institute of Public Relations (NIPR), Mrs. Comfort Nwankwo has emphasized on the need for PR professionals to adapt to the rapidly changing world. As this year’s theme, “The Future of PR in a Changing World,” underscores the dynamic and evolving nature of the PR profession.
This statement was made on July 16, which was a day set aside for PR practitioners across the globe to celebrate and reflect on the indispensable role of public relations and communications in shaping perceptions, building bridges, and fostering understanding across diverse communities, whereby calling on policymakers to prioritize public relations as a strategic component of business and governance as PR is invaluable in building relationships, preventing crises, achieving business objectives, and promoting national interests.
According to her, there is an urgent need for adaptability and forward-thinking in the profession, because the future belongs to those who can adapt to changing times, as such, she implores PR professionals to embrace this change, leverage on new technologies and strategies to stay relevant and effective.
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