Zambia’s arm of Africa’s leading creative agency, X3M Ideas, has recorded success at the 2024 Marketing Excellence Awards ceremony organized by Zambia Institute of Marketing.
At the award ceremony held recently, X3M Ideas Zambia, the southern African subsidiary of the X3M Ideas Group, with its headquarters in Lagos, Nigeria, took home a few major awards, recognizing its exceptional work in the advertising industry. The organisers hosted the 28th Annual Conference and Awards Gala, themed ‘Resilience and Growth through Sustainable Marketing,’ at AVANI Victoria Falls Resort in Livingstone from May 7th to 9th, 2025.
The agency took home two coveted awards for Most Creative Outdoor Advertising of the Year and Most Creative Radio Advertisement of the Year, both for its innovative campaigns for MultiChoice Zambia’s GOTV brand.
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The winning campaigns, “GOTV New Football Season” and “GOTV Festive Radio” demonstrated the agency’s creative expertise and ability to deliver impactful advertising solutions.
In addition to these wins, X3M Ideas Zambia also secured a runner-up spot for Best Brand Campaign for its work on Access Bank’s “Here for You” campaign as well as Best Television Commercial for Access Bank’s Here for You TVC.
The judges also nominated the agency for Most Creative Advertising Agency of the Year and Best Graphic Designer of the Year, recognizing its impressive performance.
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