….Over 100 students of LASU, Olabisi Onabanjo University, NIJ, Others Join BJAN’s Push for AI-Driven Advertising Innovation
Over 100 students of Lagos State University (LASU), Olabisi Onabanjo University, and Nigerian Institute of Journalism (NIJ), Ogba, will converge in Lagos during Brand Journalists Association of Nigeria (BJAN) conference to listen to experts view on intersection between AI and management operations
The conference, scheduled for Friday, November 6, 2026, in Lagos, will bring together academics, advertising practitioners, marketing professionals, brand communication experts and technology stakeholders to discuss the growing influence of Artificial Intelligence (AI) on Nigeria’s advertising industry.
With the theme, “Advertising in Nigeria & AI: Who Needs Creative Agency?”, the conference is expected to provide a platform for discussions on how emerging technologies are transforming advertising practice, creative agency operations, marketing strategies, and professional training.
The participation of tertiary institutions is expected to broaden discussions on the implications of AI for communication education, research, curriculum development, and the preparation of students for careers in the evolving advertising and marketing industries.
As AI-powered tools become increasingly integrated into content creation, consumer research, campaign planning, and audience engagement, academic institutions face the challenge of ensuring that students acquire the skills needed to thrive in a technology-driven communication environment.
The conference will also examine how advertising agencies can integrate AI into their operations while preserving human creativity, strategic thinking, cultural understanding, and professional judgment.
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Among the speakers announced for the event are Dr. Olalekan Fadolapo, Director-General of the Advertising Regulatory Council of Nigeria (ARCON); Mr. Lolu Akinwunmi, Group Chief Executive Officer of Prima Garnet; and Bethel Obioma, Head of Corporate Communications at Sahara Group.
Their contributions are expected to provide perspectives on advertising regulation, creative agency management, brand strategy, and corporate communication in the age of AI.
The conference will feature a panel session moderated by Tolulope A. Modasbem, Chief Executive Officer of Lead Central and author of *Integrated Marketing*.
Other panellists include Angela Ukara-Makinde, Chief Engagement Strategist at EXP Marketing Nigeria and Vice President of BJAN; Adeola Amosun, Group Media ManagerTolaram Group; Dr. Seyi Akindeinde, Founder of Hyperspace Technologies; George Isitu-Okukwe, Chief Executive Officer of TBWA\Concept; and Dr. Oludare Ogunyemi, Senior Lecturer in the Department of Mass Communication at Caleb University, Imota, Lagos State.
According to BJAN Chairman, Mr. Daniel Obi, the conference will provide opportunities for industry professionals to exchange ideas on the implications of AI for brand building and the future of advertising practice in Nigeria.
Discussions are expected to address the opportunities AI presents for improving productivity, developing targeted campaigns and enhancing marketing performance, alongside concerns about intellectual property, data privacy, originality and the impact of automation on employment and professional skills.
The gathering is also expected to encourage collaboration between industry practitioners and academics, particularly in identifying the competencies and ethical standards required to prepare future communication professionals for emerging industry demands.
The conference will be held at the Luxury Event Centre, 2, M.K.O. Abiola Drive, Alausa, Ikeja, Lagos.
Through the annual event, BJAN seeks to promote dialogue, professional development, and innovation among stakeholders in advertising, marketing, journalism, corporate communications, and related fields.
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