Feature Archives

African sustainability gets bold new platform with launch of ASP 2025 summit

Our EditorJuly 11, 2025August 14, 2025

by Our EditorJuly 11, 2025August 14, 202505609

Africa is approaching a pivotal juncture in its development journey as A4S Limited unveils the African Sustainability Perspectives (ASP) 2025 summit. This first-of-its-kind event aims...

PR

Global PR community gears up for World PR Day 2025

Princewill OkikeJuly 8, 2025

by Princewill OkikeJuly 8, 20250197

The global public relations and communications community is set to mark World PR Day 2025 on July 16, continuing a tradition that has grown exponentially...

PR

SquirrelPR launches GoBorderless.Africa to reinvent sponsored content distribution

Princewill OkikeJuly 2, 2025

by Princewill OkikeJuly 2, 20250302

African PR technology company, SquirrelPR unveiled GoBorderless.Africa, a no-subscription, on-demand sponsored content marketplace designed to radically improve how brand, communication, and marketing teams execute media...

Energy

Firms to deliver clean energy to 600m Africans with collaboration deal

Princewill OkikeJuly 1, 2025

by Princewill OkikeJuly 1, 20250328

Genesis Energy Holding, a Pan-African clean energy infrastructure development company and Desert Technologies have signed a strategic collaboration agreement aimed at accelerating clean energy access...

Advertising

WFA, WPP, Diageo urge judge to dismiss Rumble’s claims

Kikelomo OyenugaJune 19, 2025

by Kikelomo OyenugaJune 19, 20250277

The World Federation of Advertisers, WPP, Diageo, and WPP Media are pressing a federal judge to dismiss Rumble’s lawsuit alleging an advertiser boycott. They argue...

Advertising Perspective

Print still a critical part of retailers’ advertising mix – European research

Princewill OkikeJune 18, 2025June 18, 2025

by Princewill OkikeJune 18, 2025June 18, 20250153

With more South African consumers getting online via smartphones, and digital advertising increasing in response, brands often question the relevance of print advertising. Growing bodies...

Feature

Why global non-alcoholic beer market is on upward trend

Kikelomo OyenugaJune 17, 2025

by Kikelomo OyenugaJune 17, 20250206

A trend is taking off across the beer market around the world. Consumers are increasingly embracing the trend of non-alcoholic beer. Global beer behemoths like...

Advertising Industry News

Uber Advertising launches in-house creative studio

Princewill OkikeJune 17, 2025

by Princewill OkikeJune 17, 20250264

Uber Advertising has launched a new in-house Creative Studio aimed at helping brands create culture-led, immersive campaigns across the Uber and Uber Eats platforms. The...

Energy Industry News

Savannah Energy reports strong FY 2024 unaudited annual results

Princewill OkikeJune 12, 2025

by Princewill OkikeJune 12, 20250204

Savannah Energy PLC, the British independent energy company focused around the delivery of Projects that Matter, has announced its unaudited results for the year ended...

Appointment PR

NIPR reelects Neliaku as Nwankwo, McMedal join new council

Kikelomo OyenugaMay 23, 2025May 23, 2025

by Kikelomo OyenugaMay 23, 2025May 23, 20250399

The Nigerian Institute of Public Relations (NIPR) has re-elected Dr. Ike Neliaku as President and Chairman of its Council, alongside Prof. Emmanuel S. Daudara of...