WPP Media touts ‘first-of-its-kind activation’ with Criteo
WPP Media (formerly GroupM) this morning issued a press release it says shares details about a previously announced deal with ad-technology supplier Criteo, calling it...
Tag : WPP Media
WPP’s Coca-Cola agency chief and CMO Laurent Ezekiel joins Publicis
….The exec departs just months after Publicis won Coca‑Cola’s media business in North America Laurent Ezekiel, WPP’s chief marketing officer (CMO) and the chief executive...
WFA, WPP, Diageo urge judge to dismiss Rumble’s claims
The World Federation of Advertisers, WPP, Diageo, and WPP Media are pressing a federal judge to dismiss Rumble’s lawsuit alleging an advertiser boycott. They argue...
WPP cut U.S. Ad outlook for next several years
WPP Media this morning released a revised mid-year update to its annual ad spending forecast, reducing U.S. growth by nearly a percentage point to just...
WPP Media unveils AI-driven media powerhouse
WPP has launched WPP Media, a new AI-driven media company that offers fully integrated solutions for marketers. This move reflects the growing demand for integrated...