The Coca-Cola system, comprising The Coca-Cola Company and its authorized bottlers, has contributed $10.4 billion in economic activity across its value chain in 54 African markets in 2024. By supporting over 1 million jobs in retail, agriculture, manufacturing, transport, and services, the system has made a significant impact on the continent’s economy.
According to a comprehensive study conducted by global consultancy Steward Redqueen, the Coca-Cola system purchased $4.3 billion worth of goods and services from local suppliers in Africa, representing 83% of its total procurement. This investment has enabled the system to drive sustainable growth and contribute to Africa’s development.
The study revealed that the Coca-Cola system supported 36,800 direct jobs and 987,000 indirect jobs across its value chain in Africa. For every direct job, the system supported 27 additional jobs across the value chain.
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Luisa Ortega, President of the Africa Operating Unit of The CocaCola Company, said that the company’s long-standing presence in Africa allows it to drive more sustainable growth and contribute to the continent’s development.
The Coca-Cola system has announced investments of nearly $1.2 billion on the continent over the next five years. Additionally, the system will invest nearly $25 million by 2030 to help address critical water-related challenges in local communities in 20 African markets.
Teodora Nenova, Managing Partner at Steward Redqueen, noted that the impact assessment reveals the wide-reaching economic footprint of the Coca-Cola system across Africa, highlighting its ongoing contribution to economic opportunity and livelihoods across the continent. The study demonstrates the system’s significant role in Africa’s long-term growth and sustainable development.
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