Coca-Cola partners NBA to boost Sprite globally
The National Basketball Association and The Coca-Cola Company have signed a multi-year global marketing agreement aimed at expanding the market presence of Sprite, bringing the...
Tag : Coca-Cola Company
Why Coca-Cola is investing $1b in Nigeria
The Coca-Cola Company has announced plans to invest an additional $1 billion in its Nigerian operations, aiming to boost production, strengthen supply chains, and enhance...
The Coca-Cola system has an economic impact of $724 million across its value chain
….Supporting More Than 37,000 Jobs in Morocco, New Study Shows This new independent study highlights the scale of the Coca-Cola system’s contribution to Morocco’s economy,...
Coca-Cola drives $10.4bn economic boom in Africa, supports over one million jobs
The Coca-Cola system, comprising The Coca-Cola Company and its authorized bottlers, has contributed $10.4 billion in economic activity across its value chain in 54 African...
Featured VMLY&R names 2 global executives to handle Coca-Cola account
VMLY&R has tapped two executives to handle the Coca-Cola Company accounts. Stephanie DeCelles has been promoted to global client lead and Chase Cornett is named...
Featured Sprite limelight: Brand collaborates with Nigerian sensation, Omah Lay in all-new music format
Campaign set to reacquaint youths with creativity through music Sprite, a refreshing brand from the stable of the leading total beverage company, Coca-Cola, has announced...
Featured Waste Management: Govt, Private Sector chart progress at Lagos waste forum
The Statewide Waste and Environmental Education (SWEEP) Foundation hosted the 3rd edition of the Lagos Waste Forum on Thursday 30th June 2022 in the University...