Nestlé Nigeria has announced plans to reward consumers with an extra 50 grams of Golden Morn cereal free on every 900-gramme pack purchased from November as part of activities marking the brand’s 40th anniversary and expressing appreciation to loyal Nigerian consumers.
The Category Manager for Dairy and Golden Morn at Nestlé Nigeria, Omofasa Orhiunu, disclosed this on Tuesday during the anniversary celebration held at the company’s Agbara Factory in Ogun State.
“To celebrate our consumers who have been loyal to Golden Morn for over 40 years, we will be rolling out a promotion in November. For every 900-gram pack of Golden Morn our consumers buy, they get 50 grams extra free. That is an extra bowl of Golden Morn to nourish our wonderful families in Nigeria,” he said.
Orhiunu described Golden Morn as a proudly Nigerian brand developed and manufactured locally over the past four decades, reassuring consumers of the company’s commitment to continuous innovation.
“We will continue to nourish Nigerians, come up with new variants which will excite Nigerians and introduce new things that will make the breakfast table a lot more interesting,” he added.
The milestone event also featured the official unveiling of a special 40th-anniversary pack to commemorate the brand’s four-decade presence in the Nigerian market.
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Speaking earlier, the Agbara Factory Manager, Mr Talla Fall, highlighted the evolution of Golden Morn since its introduction in 1986, noting significant nutritional and packaging enhancements over the years. According to him, these advancements include high-protein recipes, affordable soft packaging, iron and Vitamin A fortification, and the introduction of Grainsmart.
Fall emphasised that the cereal is produced entirely in Nigeria using locally sourced agricultural raw materials, particularly maize and soybeans.
“Golden Morn is made with the goodness of maize and soybeans, grown by Nigerian farmers and created in Nigeria by Nigerians,” Fall stated, acknowledging the vital roles played by both local farmers and factory workers.
“Behind every pack are the farmers who grow the grains and the men and women in the factory who turn them into the nourishment that families trust”, he added.
He reaffirmed Nestlé’s adherence to product quality, food safety, and strict operational standards while describing the workforce as central to the brand’s enduring success.
Also speaking at the event, a nutritionist and Nestlé Nigeria brand ambassador, Abosede Olusolape, urged Nigerians to prioritise balanced breakfast habits to boost overall health and well-being. She explained that a proper breakfast must deliver essential nutrients, including carbohydrates, protein, dietary fibre, vitamins, and minerals, to effectively support daily bodily functions.
Olusolape identified hectic work schedules, inadequate meal planning and reduced morning appetite as key barriers to sustaining healthy breakfast habits.
“Plan ahead, add variety and make it realistic,” she advised.
Warning against excessive dependence on carbohydrate-only meals, the nutritionist emphasised the importance of combining different food groups, explaining that whole grains provide dietary fibre to support digestion, while protein helps keep people fuller for longer.
She encouraged households to prioritise the nutritional value of meals rather than simply eating to satisfy hunger, noting that Golden Morn’s 40-year history underscores its continued contribution to providing convenient breakfast options for Nigerian families.
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