As a result of the growing sense of corporate offenses, the concepts of ethical behaviour and Corporate Social Responsibility (CSR) have been on the front
For Ayobami Babatunde, an integrated marketing communication consultant in Lagos, 2020 was the most difficult year for the advertising industry. The integrated marketing communication industry
For large corporate entities, corporate social responsibility (CSR) initiatives are low hanging fruits that often offer these top organisations the opportunity to ‘brag’ and leverage
Lagos State Signage and Advertisement Agency (LASAA) has flagged off the first phase of an awareness campaign to sensitise the general public on the need
Nigeria’s corporate organisations, particularly the fast moving consumer goods segment of the manufacturing sector, have had a fairly infamous reputation towards brand extension marketing strategy.
To further strengthen its commitment towards localization of production in Nigeria, leading Consumer Goods Company in Nigeria, Procter & Gamble (P&G), has partnered with Colori