Featured ‘Ad Academy crucial to survival of advertising industry’
Mr. Steve Babaeko, president of the Association of Advertising Agencies of Nigeria (AAAN), says a soon-to-be-launched academy is crucial to the survival of the advertising
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Featured LASAA wins at Appeal Court
A Court of Appeal sitting in Lagos has affirmed that the Lagos State Structures for Signage and Advertisement Agency Law No. 9 of 2006 is
Featured Trophy lager beer makes statement with tallest beer bottle
International Brewery flagship brand, Trophy, has unveiled the tallest beer bottle to the delight of its customers. The bottle was unveiled at Ikeja City mall
Featured Guinness continues to rock ‘black’ new tvc
Guinness Stout has had some of the most iconic television commercials in recent times, but “I Am The New Best Thing” TVC can’t be mentioned
Featured Fidelity Bank brings back classic tvc
Fidelity Bank has been preaching loyalty in its classic television commercial created for European Champion League. For a while, the ad was rested because of
Glo gets broda Shaggi’s TVC “I dey come’ right
Glo television commercials (TVCs) have been largely below par to say the least. Yes, the light green telecommunication giant could be credited for its celebrity
Featured Chicken Republic ambush marketing paying off
In the Quick Service Restaurant (QSR) segment in Nigeria, Chicken Republic (CR), founded by Deji Akinyanju in 2004, was never a force to be reckoned
Featured IMCs hasn’t done a better job of persuading clients to spend during adverse operating environment, says Gbenga X Adebija
Gbenga X Adebija is a multi-disciplinary administrator, technocrat and Business Leader. He has over 27 years of top level work experience in both the private
Featured ‘’Our condition will not change unless we change ourselves’’ – Nuruddeen Lemu
As Anap Foundation Launches Campaign, Calls for Youth Voter Registration The Director, Research and Training, Da’wah Institute of Islamic Education Trust, Nuruddeen Lemu recently encouraged
Featured New battleground: Soft drink giants fight dirty over energy drink market
Goddie Ofose writes on how soft drink companies in Nigeria are battling one another to dominate the new PET bottle energy drink segment as major