The Industry Newspapers

Oracle: 15 Years of ‘Uncommon Wins’, Our Triumphs, Our Trials, Our Strengths – Dr. Felix King

Goddie OfoseSeptember 3, 2021September 16, 2021

by Goddie OfoseSeptember 3, 2021September 16, 20210117

In this exclusive interview, Dr. Felix King Eiremiokhae, Chief Executive Officer (CEO), Oracle Experience, reveals how he started the firm with zero kobo, sold his

Feature Interview

‘Oracle is Not Just an Agency,But a Family’

Goddie OfoseSeptember 3, 2021September 3, 2021

by Goddie OfoseSeptember 3, 2021September 3, 20210140

In the run up to Oracle Experience’s 15th anniversary, the members of staff, who started with the company from inception, have described the company as

Advertising

Generational Brand Loyalty is Key to Modern Marketing Operations – Lanre Oyegbola

Goddie OfoseSeptember 3, 2021September 3, 2021

by Goddie OfoseSeptember 3, 2021September 3, 20210113

Enlisting generational brand loyalty among brand consumers is very crucial to modern marketing business, ad experts have said overtime. By this, advert agencies, are enjoined

Advertising

Consumers’ Interest Inspires Our Brand Marketing Crafts – Uduak J. Peters

Goddie OfoseSeptember 3, 2021September 3, 2021

by Goddie OfoseSeptember 3, 2021September 3, 20210108

Brand marketing has evolved over the years. No doubt, it has grown far beyond come and buy this durable product, at cheap price and all

Cover

AFFILIATIONS: Bitter pill for advertising, bait for public relations

Goddie OfoseSeptember 3, 2021September 10, 2021

by Goddie OfoseSeptember 3, 2021September 10, 20210167

Goddie Ofose and Bidemi Bakare x-ray the affiliation bandwagon among the Nigerian advertising agencies in the 1990s and early 2000 and the reasons behind the

Appointment

Odeghe, Nasir, Okoroafor, 24 Others Conferred with NIMN Fellowship

Goddie OfoseSeptember 2, 2021September 2, 2021

by Goddie OfoseSeptember 2, 2021September 2, 20210186

Twenty-seven leading marketing professionals were recently awarded the highest professional title of fellows by the National Institute of Marketing of Nigeria (NIMN). The distinguished marketing

Appointment

Ogunsanya climbs the ladder at Airtel Africa

Goddie OfoseSeptember 2, 2021September 2, 2021

by Goddie OfoseSeptember 2, 2021September 2, 20210196

Airtel Networks Limited (Nigeria), a subsidiary of Airtel Africa Plc, has announced the appointment of C. Surendran as Managing Director and Chief Executive Officer (MD

Appointment

Cherry Eromosele Makes Top 100 Global B2B Marketing Leaders’ List

Goddie OfoseSeptember 2, 2021September 2, 2021

by Goddie OfoseSeptember 2, 2021September 2, 20210204

Cherry Eromosele, Group Chief Marketing and Communications Officer, Interswitch Group, has been recognized as one of the Global Top 100 B2B Marketing Leaders in Technology

Advertising

Featured Sanwo-Olu assures imc industry of improved infrastructure, support for marketing-related initiatives

Goddy OfoseSeptember 2, 2021September 2, 2021

by Goddy OfoseSeptember 2, 2021September 2, 20210136

Lagos State Governor, BabajideSanwo-Olu has restated his administration’s readiness to support the Marketing Communications industry in Nigeria through provision of improved infrastructure to give the

Outdoor Industry

Uncertainty Over N400 Million LASACO, Media View LED Billboard

Goddie OfoseSeptember 2, 2021September 2, 2021

by Goddie OfoseSeptember 2, 2021September 2, 20210302

On March 1, 2015, the Oworonshoki area of Third Mainland Bridge in Lagos State was agog as both public and private sector players besieged the