Featured LAIF 2021 to hold November 27th
The Association of Advertising Agencies of Nigeria (AAAN) has concluded arrangements to hold the 16th edition of the Lagos Advertising and Ideas Festival (LAIF) Awards.
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Ability to Measure Brand Campaigns, Our Greatest Asset –Mustapha, CEO Maxxconnection
In the upwardly mobile world, tech-based brand campaigns and deft innovations are indispensable in ensuring that consumers have undiluted understanding of the goods and products
Airtel’s TVC, ‘Rainmaker’
The art of storytelling is a classic art any day, anytime. More often than not, it amplifies a narrative that is better told than concealed.
Safeguard Emerges Brand of the Month
Safeguard, an antiseptic soap, from the stable of Procter&Gamble (P&G), has emerged The Industry’s Brand of the Month for the month of May, 2021. The
The Menace of Viral Content on Social Media
You may not have forgotten the story of Mary Daniel as it was indeed a touching and sympathetic one. It is a story that is
Featured Keynote address by the Lagos State Governor, Mr. Babajide Olusola Sanwo-Olu at the annual marketing edge awards in Lagos on Friday, august 27, 2021
Protocol. Let me start by expressing my gratitude to the organisers of this award ceremony – the Board and Management of Marketing Edge magazine for
Featured 7 years after, Nigerian Breweries brings back Gulder Ultimate Search
Gulder Ultimate Search (GUS), the survival reality show that dominated the Nigerian airwaves in the early 2000s, is making its triumphant return after seven years
Featured Publicis Groupe, parent company to Insight Redefini, overtakes WPP in market capitalization
Insight Redefini gears up for industry-wide impact, expansion Publicis Groupe, one of oldest and largest marketing and communications companies in the world by revenue,and parent
Featured Nigerian tech entrepreneur, Desayo Ajisegiri wins 2021 7Up Harvard Business School Scholarship
Joins league of young beneficiaries of a two year fully-funded programme Resolute on contributing its quota to Nigeria’s progressive growth and development, Seven-up Bottling Company
Featured Akanmu, Adekanmbi, to speak at 2021 ADVAN marketing master class
The Advertisers Association of Nigeria, (ADVAN), has concluded plans to hold its annual marketing master class series with the chief transformation officer, digital innovation &