The Industry Newspapers

Union Bank marks decade-high staff promotion rate for outstanding performance

Princewill OkikeJuly 21, 2025

by Princewill OkikeJuly 21, 20250297

This milestone reflects Union Bank’s enduring commitment to recognising and rewarding excellence, nurturing talent, and fostering a high-performance culture. Promotions were awarded across various departments

Experiential Marketing

EXMAN Summit: Business survival now depends on investment in data and interpretation

Princewill OkikeJuly 21, 2025

by Princewill OkikeJuly 21, 20250245

Companies that fail to invest in data aggregation and interpretation—especially in today’s rapidly evolving era—risk falling behind in innovation and customer satisfaction, making them increasingly

Advertising

Lanre Adisa highlights key steps to achieve further growth of Nigeria’s advertising industry

Princewill OkikeJuly 21, 2025July 21, 2025

by Princewill OkikeJuly 21, 2025July 21, 20250225

Lanre Adisa, President Association of Advertising Agencies of Nigeria, AAAN, has identified key steps necessary to be taken to achieve further growth of Nigeria’s ₦605.2

FinTech

Verve leads Africa’s payment innovation with secure, pin-enabled contactless technology

Princewill OkikeJuly 21, 2025

by Princewill OkikeJuly 21, 20250299

…30 Million Cards in Circulation as Brand Redefines Speed, Security, and Access in African Transactions. Verve, Africa’s leading indigenous payments brand, is making major strides

Advertising

AAAN admit 8 new members, set path for growth & evolution in Nigerian advertising

Princewill OkikeJuly 21, 2025July 21, 2025

by Princewill OkikeJuly 21, 2025July 21, 20250300

The Association of Advertising Agencies of Nigeria (AAAN) has formally inducted eight new member agencies, reinforcing its stature as Nigeria’s premier body for marketing communications

Appointment

Zenith Bank emerges Nigeria’s best bank at Euromoney Awards for excellence 2025

Princewill OkikeJuly 21, 2025

by Princewill OkikeJuly 21, 20250430

Zenith Bank Plc has been named “Nigeria’s Best Bank” at the Euromoney Awards for Excellence 2025, emerging as Nigeria’s standout performer, and clinching the biggest

Experiential Marketing

TVC’s Victoria Ajayi urges brands to harness AI for emotional consumer connections

Princewill OkikeJuly 21, 2025July 21, 2025

by Princewill OkikeJuly 21, 2025July 21, 20250449

Group Managing Director/CEO of TVC Communications, Victoria Ajayi, has called on brands, agencies, and marketing professionals to fully embrace Artificial Intelligence (AI) as a transformative

Advertising

Steve Babaeko calls for reform, innovation as advertising industry faces persistent challenges

Princewill OkikeJuly 21, 2025July 21, 2025

by Princewill OkikeJuly 21, 2025July 21, 20250309

At the 52nd Annual General Meeting of the Association of Advertising Agencies of Nigeria (AAAN) held in Ibadan, Oyo State, the President of the International

Experiential Marketing

BEX Summit 2025: Experts highlight power of personalisation, data in Nigeria’s marketing landscape

Princewill OkikeJuly 21, 2025

by Princewill OkikeJuly 21, 20250228

The 2025 Brand Experience (BEX) Summit, organised by the Experiential Marketers Association of Nigeria (EXMAN), drew industry leaders, academics, and marketing practitioners to Lagos with

Appointment

Wema Bank’s Digital Bank, ALAT, emerges Nigeria’s best digital bank @ Euromoney Awards 2025.

Princewill OkikeJuly 18, 2025

by Princewill OkikeJuly 18, 20250503

In recognition of its position as a digital pioneer in the African banking landscape, Africa’s first fully digital bank, ALAT, a trailblazing digital platform pioneered