An outstanding thinker, Strategic PR and Marketing Consultant, Lawyer and Culture and Creative Economy Expert, Dr, Mike Dada’s professional interests span strategic communications, culture advocacy, public relations and entertainment.
As Group Managing Director and Chief Executive Officer at PRM Africa, an agency he has led since 20213, Dr. Dada has driven strategic initiatives across public relations, advertising, brand communication, and political marketing.
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Apart from building the agency into a prominent marketing and public relations firm in Nigeria, he has provided strategic consultancy across corporate and public sectors and advocated for data-driven political marketing.
An entrepreneur whose professional journey began in the banking sector, he is also widely recognised as the founder of the All-Africa Music Awards (AFRIMA), which, in partnership with the African Union, has grown in leaps and bounds as a celebration of African musical talent and platform to elevate the continent’s music since 2024.
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