The Industry Newspapers

Our culture, the gold standard: Goldberg delivers unforgettable moments at Ojude Oba 2025

Kikelomo OyenugaJune 14, 2025

by Kikelomo OyenugaJune 14, 20250202

Goldberg, the premium lager known for its deep-rooted connection to tradition, made a resounding impact at Ojude Oba 2025 with a grand celebration of Yoruba

Industry News

Malta Guinness ignites Kano with 3-day Eid celebration

Kikelomo OyenugaJune 14, 2025

by Kikelomo OyenugaJune 14, 20250200

It was an Eid celebration like no other for residents of Kano, as Malta Guinness thrilled them with an exciting three-day Eid Fiesta held from

Industry News

Maltina celebrates family, culture, and togetherness at Ojude Oba Festival 2025

Kikelomo OyenugaJune 14, 2025

by Kikelomo OyenugaJune 14, 20250178

The 2025 Ojude Oba Festival kicked off with vibrant rhythms of drums, a stunning parade of horses, and a colorful display of aso ofi and

Entertainment

Del-York, Tribeca collaborate to spotlight African cinema

Princewill OkikeJune 14, 2025

by Princewill OkikeJune 14, 20250185

The Del-York Group has sealed a landmark partnership with the Tribeca Film Festival to host the 2025 African Film Spotlight Event, an initiative to project

Tech

TikTok is reshaping the travel experience from inspiration to booking

Princewill OkikeJune 14, 2025June 14, 2025

by Princewill OkikeJune 14, 2025June 14, 20250212

TikTok has evolved from a short-video entertainment app into a powerful, community-driven search and booking tool for modern travellers, with the platform transforming the way

Tech

Instagram begins creative energy via film series and emerging artist program

Princewill OkikeJune 14, 2025

by Princewill OkikeJune 14, 20250172

On Friday, Instagram will begin highlighting the creative journeys of Tyler, The Creator, Rosalía and other major current-day artists through a series of in-app mini-films,

Advertising Campaign

Summer fare: ‘Share A Pepsi’ with favorite foods

Princewill OkikeJune 14, 2025June 14, 2025

by Princewill OkikeJune 14, 2025June 14, 20250199

…..Pepsi has reunited the cola wars — at least when it comes to advertising. Coke’s ads suggest sharing it with a pal or bro. Pepsi

Sports Marketing

Gamefam brings FIFA’s 2025 ‘club world cup’ to Roblox

Princewill OkikeJune 14, 2025June 14, 2025

by Princewill OkikeJune 14, 2025June 14, 20250218

Metaverse gaming developer Gamefam has announced a playable Roblox launch dedicated to FIFA’s upcoming Club World Cup tournament — a U.S.-based competition among 32 men’s

Empowerment

Sterling Bank launches N2bn private university scholarships for Nigerian youth

Kikelomo OyenugaJune 13, 2025

by Kikelomo OyenugaJune 13, 20250167

Sterling Bank has launched a groundbreaking initiative, committing over N2 billion to fully-funded private university scholarships for young Nigerians. The Beyond Education program, unveiled on

Advertising

Mars kicks off WPP, shifts $1.7b global media account to Publicis Groupe

Kikelomo OyenugaJune 13, 2025

by Kikelomo OyenugaJune 13, 20250218

Advertising giant WPP has suffered another blow with Mars shifting its $1.7 bn global media account to Publicis Groupe, marking the second major client defection in