The Industry Newspapers

ADVAN to deepen Industry engagement with ADVAN-X, inaugurates Partners Innovation day

Kikelomo OyenugaNovember 14, 2024

by Kikelomo OyenugaNovember 14, 20240189

In a bid to deepen industry engagement and pioneer further development in the marketing and communications industry, the Advertisers Association of Nigeria (ADVAN) is unveiling

Uncategorized

Here are six ways you should use MoMo PSB for seamless transactions

Kikelomo OyenugaNovember 13, 2024

by Kikelomo OyenugaNovember 13, 20240151

In today’s fast-paced digital world, Mobile Money (MoMo) services have become essential for managing financial transactions conveniently and securely. MTN’s MoMo service offers a plethora

Industry News

Lagos Fringe partners CNN As Equals for the public exhibition of M/OTHER, a play on maternal mental health stigma

Kikelomo OyenugaNovember 13, 2024

by Kikelomo OyenugaNovember 13, 20240218

This November, the Lagos Fringe Festival will host the public exhibition of M/OTHER, a powerful new play that explores the isolation and stigma surrounding maternal

Uncategorized

Netflix’s ad-supported tier hits 70 million users

Kikelomo OyenugaNovember 13, 2024

by Kikelomo OyenugaNovember 13, 20240433

Nov 12 (Reuters) – Netflix NFLX.O said on Tuesday its ad-supported tier had reached 70 million monthly active users globally, nearly doubling from about six

Advertising

Mars launches global agency review, includes media, e-commerce

Kikelomo OyenugaNovember 13, 2024November 13, 2024

by Kikelomo OyenugaNovember 13, 2024November 13, 20240230

FMCG giant Mars today announced that it is launching a global agency review covering media, ecommerce, influencer, social media and other marketing disciplines with the

Advertising

37% of Gen X make purchases from Ads, study shows

Kikelomo OyenugaNovember 13, 2024

by Kikelomo OyenugaNovember 13, 20240275

Gen X and Baby Boomer generations are most receptive to digital ads when it comes to making purchases, according to data from a study released

Agency

MediaSense acquires R3, expanding capabilities, global footprint

Kikelomo OyenugaNovember 13, 2024

by Kikelomo OyenugaNovember 13, 20240122

Independent global media advisor MediaSense has acquired R3, the creative and media agency consultant, which the company said significantly expands its global footprint in North

Tech

Musk battles hate speech researchers

Kikelomo OyenugaNovember 13, 2024

by Kikelomo OyenugaNovember 13, 20240235

Elon Musk’s X Corp. is pressing a federal appeals court to revive a lawsuit against a watchdog that published critical reports about the platform, allegedly

Advertising

YouTube invites shorts creators to request brand partnerships in-App

Kikelomo OyenugaNovember 13, 2024

by Kikelomo OyenugaNovember 13, 20240275

In an effort to help Shorts creators partner with brands, YouTube is launching a new process that will invite Shorts creators to send advertisers requests

Appointment

Google News exec resigns

Kikelomo OyenugaNovember 13, 2024

by Kikelomo OyenugaNovember 13, 20240319

Shailesh Prakash, vice president and general manager for Google News, has resigned. He is known to be important to the company’s relationships with publishers. Prakash