YouTube, Facebook are most popular social sites
YouTube and Facebook are the most widely used online platforms, according to a study by Pew Research. Among all social sites, Instagram comes closest to...
Tag : YouTube
YouTube launches “Activation Partners” program to boost Ad campaigns
YouTube is introducing a new program to help brands and agencies enhance their ad campaigns on its platform. The “Activation Partners” program showcases trusted third-party...
YouTube rolls out “Hype” feature globally
YouTube is launching its “Hype” feature in 39 countries, including the U.S., U.K., Japan, Korea, Indonesia, and India, to help emerging creators grow their audiences...
YouTube fast-tracks Ad suitability, creator monetization eligibility
YouTube will no longer need to review individual content uploads for ad suitability in order for content creators to begin making money from their posts,...
YouTube unveils new automated Ad options, targeting cultural moment
In celebration of YouTube’s 20th anniversary as a video-sharing platform, the Google-owned company announced new ad options at its 2025 BrandCast event, as well as...
20 years of YouTube: 8 key innovations the video platform used to achieve its success
By Princewill Okike YouTube, the world’s largest video-sharing platform, recently celebrated its 20th anniversary. Launched in February 2005 by former PayPal employees Chad Hurley,...
YouTube Ad Growth Offsets Parent Google’s Slide
By Princewill Okike Advertising revenue for YouTube provided some optimism for Alphabet in an otherwise mixed quarter for Alphabet, Google’s parent company. YouTube...
Verve partners AliExpress, offers seamless cross-border shopping for cardholders
Verve International, Africa’s leading domestic payments card scheme and token brand, has announced that its cards are now accepted on AliExpress, one of the world’s...
YouTube invites shorts creators to request brand partnerships in-App
In an effort to help Shorts creators partner with brands, YouTube is launching a new process that will invite Shorts creators to send advertisers requests...
Kantar’s Media Reactions 2024 – Marketers pull back on X ad spend
YouTube emerges as marketers’ favourite ad platform for 2024, Amazon and TikTok tie for top spot among consumers and Netflix revealed as an advertising darling....