CPG Ad spending to moderate in 2025
New research from eMarketer projects that digital ad spending in the consumer package goods sector will moderate in the coming two years, but still outpace
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Advertisers losing consumers to Ad fatigue
Ad fatigue negatively impacts viewers’ purchasing decisions, with 61% of participants to a survey released this week saying they are less likely to want to
WFA forecasts media price hikes for 2025, 2026
Rising media inflation for the major global advertising markets will be the story of the next two years, according to the latest WFA Outlook report.
Amazon launches audio generator for Ads
Amazon has revealed a generative AI tool to create audio ads. In the future it will become part of an application suit called AI Creative
Experiential marketing set to surpass pre-COVID spending this year- Report
Global experiential marketing — including both the consumer and business-to-business sectors — is expected to surpass pre-pandemic spending this year, according to a new report
Princess on a Hill premieres on 7 November on Showmax
Produced by Tolu Ajayi and Abiola Sobo, Princess on a Hill follows the story of Zara, played by Onyinye Odokoro (Slum King, Adire), a young
Verdant Zeal to host 12th innovention series
Verdant Zeal Group Ltd, a leading Marketing Communications Group, is set to host the 2024 Innovention Series titled “Implementing AI for Marketing Excellence and Impact.”
MoMo PSB, Vendy launch WhatsApp shop to deepen financial inclusion
As part of its commitment to driving innovation in the digital financial services sector, MoMo Payment Service Bank (PSB) and Vendy Ltd has teamed up
Dano unveils Funke Akindele as brand ambassador
Arla Foods is thrilled to announce the signing of Funke Akindele, Nollywood award-winning actress and producer, as the new Brand Ambassador for Dano, Nigeria’s leading
NNPC/SEPLAT JV commissions world-class eye center in Sapele
The NNPC/Seplat Energy JV has handed over a fully equipped state-of-the-art Eye Centre to the Delta State government, to serve as a hub for the