The Commissioner for Commerce, Cooperatives, Trade and Investment, Mrs. Folashade Bada Ambrose, has charged women in the nation’s marketing ecosystem on the need to equip and position themselves, to enable them call the shots at the highest echelon of the profession.
The commissioner, who expressed confidence in the ability of the feminine gender in the space to be agents of transformation, stated this at the “Leadhers in Marketing” Conference, held recently in Lagos, by the National Institute of Marketing of Nigeria (NIMN).
Folasade, who was the Keynote Speaker at the event, expressed the belief that women in marketing are particularly well-positioned to lead the transformation being witnessed in the space. This optimism, she stated, stemmed from the fact that most of today’s effective marketing strategies are built on empathy, cultural insight, and community engagement, which are common values and traits among the feminine gender.
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She added that initiatives, such as “LeadHers in Marketing”, have become important since they create ecosystems where women can support one another, share knowledge, and cultivate the confidence required to lead at the highest levels of the profession.
Commending the institute for coming up with the initiative, the Commissioner noted that by establishing a space where female professionals can connect, learn, and inspire one another, the marketing institute is making a strategic investment in the future of marketing profession in Nigeria.
The commissioner described the conference theme, “Redefining Influence: Women Shaping The Future of Marketing”, as speaking directly to the realities of the evolving global economy.
She argued that influence in today’s world is no longer measured solely by titles or hierarchical authority, but, increasingly, being definedby ideas, innovation, authenticity, and the ability to shape markets, culture, and economic outcomes.
She described the economic contribution of women in Nigeria as profound; since women own approximately 40 percent of Micro, Small and Medium Enterprises in the country, collectively accounting for more than 96 percent of all companies and roughly 86 percent of employment across the country.
Speaking at the event, the President, NIMN, Dr. Bolajoko Bayo-Ajayi, said despite their feats, in the nation’s marketing profession, the feminine gender still has a lot to do on the way to maintaining presence at the top echelon of the practice.
She explained that the conference theme has become imperative to inspire the next generation of women leaders, and position the country as a hub where competent women, within marketing and leadership spaces, could be found.
The NIMN boss described the platform as a structured platform for mentorship, professional development, and visibility, with the aim of preparing women marketers for top leadership roles.
Photo caption LT: Thelma Okoh, Registrar/Secretary to Council, National Institute of Marketing of Nigeria(NIMN) Tosin Adefeko, Founder/CEO AT3 Resources; Folashade Bada Ambrose-Medebem, Hon Commissioner for Commerce, Cooperatives, Trade and Investment Lagos State;Dr Bolajoko Bayo-Ajayi, President/Chairman of Council, NIMN;Dr Chizor Malize, Managing Director/CEO, FITC and Osayi Alile, CEO, Act Foundation/Keynote speaker.at the National Institute of Marketing of Nigeria LeadHers in Marketing Conference held in Lagos on Friday 6,March , 2026 .
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