Glovo, a leading international player in Nigeria’s rapid commerce and food delivery sector, has announced that its Nigerian partners have generated ₦71 billion in revenue since its launch in 2021. This milestone demonstrates the significant economic impact of digital ecosystems in Nigeria.
Glovo’s data-driven operations have contributed to strong growth for its local partners over the past four years. Although Lagos accounts for roughly 70% of Glovo’s operations in Nigeria, but the company has now extended its services to 11 cities nationwide with over 6,000 restaurants and retail shops handling orders, and a robust network of more than 2,400 active delivery riders.
A notable trend within Glovo’s operations is the accelerating move towards digital payments. In 2024, the platform recorded a 76% increase in gross merchandise value (GMV), while cash transactions fell sharply from 88% in 2021 to just 39% as such this signals a growing preference among Nigerian consumers for digital payments, aligning with wider national efforts to promote a cashless economy.
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Meanwhile, another major player in the industry, Chowdeck has also achieved significant milestones. The platform operates in eight states, supporting over 3,000 merchants through a large network of more than 10,000 delivery riders. Chowdeck’s cumulative delivery value reached ₦30 billion by October 2024, with over one million registered users.
Both Glovo and Chowdeck are contributing significantly to the gig economy and empowering small businesses. While Glovo’s ₦71 billion in revenue generated for partners reflects its cumulative impact over a longer period, Chowdeck’s swift rise demonstrates strong local market penetration and an effective community-focused approach.
Other emerging platforms, such as Foodcourt, Bolt Food, HeyFood, UrbanEats, MANO, and Foodelo, are also shaping the digital commerce landscape, driving innovation and offering consumers more choices. These platforms are creating economic opportunities for individuals, with riders earning between ₦15,000 and ₦25,000 daily.
Overall, Nigeria’s quick commerce and food delivery sector is driving economic growth, digitizing access to food and retail, and reshaping how consumers interact with businesses. With their expanding reach and evolving models, these platforms are cementing quick commerce as a key component of Nigeria’s digital future.
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