WPP has launched WPP Media, a new AI-driven media company that offers fully integrated solutions for marketers. This move reflects the growing demand for integrated capabilities and strengthens WPP’s position in the marketing sector.
WPP Media combines media, data, and production to deliver personalized experiences at scale, with industry-leading connected commerce and advanced measurement and analytics capabilities.
Brian Lesser, CEO of WPP Media, said the company is built for a world where media is everywhere and in everything. “By investing in our AI-powered product, integrating our offer with data and technology, and equipping our people with future-facing skills, we’re helping our clients stay ahead of rapidly changing consumer behavior and unlock the limitless opportunities for growth that AI will create,” he added.
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WPP has integrated WPP Media with its global network through WPP Open, an AI-powered marketing platform backed by £300 million in annual investment and top AI partnerships.
The company manages over $60 billion in media investments and works with 75% of the world’s top advertisers in 80+ markets. Its agencies, including Mindshare, Wavemaker, and EssenceMediacom, will retain their distinct brands while sharing resources and technology.
Mark Read, CEO of WPP, believes the company is positioning itself as the top marketing partner for leading global brands in the AI era. “We envision a future where data informs our marketing, brilliant people lead seamlessly connected teams, and new opportunities abound for our clients,” he said.
WPP Media is expanding investments in learning and development programs to empower employees to lead the transformation of marketing and media in the AI era.
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