Google settles for $100 Million to Pay-Per-Click Advertisers
Google has agreed to pay $100 million to settle claims that it overcharged some pay-per-click advertisers by allegedly failing to honor their requests to limit...
Tag : Google Ads
Advertisers to use Google’s new tool to measure carbon impact
By Princewill Okike To assist advertisers in measuring and managing their carbon emissions more effectively, Google has introduced Carbon Footprint for Google Ads. This...
Google Ads VP believes AI Is making consumers more predictable
By Princewill Okike Consumer behavior is predictably unpredictable, says Vidhya Srinivasan, vice president and general manager of Google Ads, but AI advancements have found...
Google defeats antitrust suit over Ad-serving apps
By Princewill Okike Google has defeated an antitrust lawsuit by Unlocked Media, a now-bankrupt Australian ad company that served full-screen mobile ads to Android...
YouTube Ad Growth Offsets Parent Google’s Slide
By Princewill Okike Advertising revenue for YouTube provided some optimism for Alphabet in an otherwise mixed quarter for Alphabet, Google’s parent company. YouTube...
Google’s Srinivasan adds commerce to Ad remit
By Princewill Okike Vidhya Srinivasan, who has led Google’s ad business for years, will now lead the Ads & Commerce teams for the Alphabet company....
Google gets another Third-Party AI brand safety, suitability support
Zefr recently announced it has built out support for Google products around AI-Powered Brand Safety and Suitability Verification on YouTube. The expansion now includes YouTube...