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Lagos
November 11, 2026
The Industry
Kenneth Iruonagbe
Industry News

TOP 50 IMPACT MAKER 2026 – Kenneth Iruonagbe: Making a meaning out of digital strategy and performance marketing

A marketing and digital communications executive with more than 15 years of experience in digital marketing, brand strategy, corporate communications and consumer engagement, Kenneth Iruonagbe is the Group Head of Digital Marketing at Tropical General Investments (TGI) Group.

With previous leadership roles at Tolaram Group and marketing responsibilities at Recare Limited, Iruonagbe’s areas of expertise include digital transformation, performance marketing, media strategy, consumer insights, data analytics and the use of digital platforms to strengthen brand engagement.

READ MORE: Industry Men of Impact 2026: Behold the men moving Nigeria’s brands and businesses forward

With a role reflecting the growing importance of data-led digital strategy in contemporary brand management, he is a fellow of Advertisers Association of Nigeria and the Association of Digital Marketing Professionals and Chartered Institute of Marketing, with an MBA to boot.
In his current role, his remit includes digital strategy and performance marketing across the group’s portfolio of consumer brands.

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