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Lagos
November 11, 2026
The Industry
Olusanya Adesanya
Industry News

TOP 50 IMPACT MAKER 2026 – Olusanya Adesanya: Aligning customer understanding, distribution effectiveness and consistent execution

Olusanya Adesanya is a commercial and sales executive with professional experience spanning the fast-moving consumer goods and beverage industries. He joined FrieslandCampina WAMCO Plc as Group Director of Sales in 2025, following a storied career at Guinness Nigeria, where he rose from Sales Representative to Commercial Director.

READ ALSO: Industry Men of Impact 2026: Behold the men moving Nigeria’s brands and businesses forward

During his time at Guinness Nigeria, he held several commercial and sales leadership positions and was involved in developing strategies to grow revenue, strengthen market share and improve commercial execution. His previous experience also includes senior sales responsibilities at Diageo, where he worked across divisional operations, sales capability, customer development and commercial performance.

Industry observers have pointed to customer understanding, market responsiveness, distribution effectiveness and consistent execution as core aspects of his professional approach. Also, he brings experience in managing commercial teams and developing growth strategies in competitive consumer markets.
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