NBCUniversal breaks Olympic Ad revenue records with bold innovations
Less than a week into the Summer Olympics, NBCUniversal is already setting records, reporting the highest advertising revenue in its history for the Olympic and...
Author : recoveradmin
Authenticity reigns as TikTok creators boost brand trust and engagement
The age of the influencer is in full swing, and despite varying reports, CreatorIQ’s latest findings reaffirm that authenticity is still the key to success...
Amazon’s Prime Video ads aim to dominate retail media and TV
Amazon’s decision to introduce ads in Prime Video marks a significant shift in the advertising landscape, highlighting the convergence of two of the fastest-growing channels:...
Hyundai restructures marketing department, phasing out traditional CMO role
Hyundai has restructured its marketing department into distinct creative and performance divisions, signaling an evolution in the role of the Chief Marketing Officer (CMO). This...
Mele Kyari: Strengthening, stabilising the economy with innovative interventions
Mele Kyari, the Group Chief Executive Officer of the Nigerian National Petroleum Company Limited, affects the candour of a general and the passion of a...
MTN Group appoints Mohammed Rufai as CEO, MTN Congo-Brazzaville
MTN Group has announced a leadership reshuffle within its West Africa operations, appointing Mohammed Rufai, the Chief Technical Officer (CTO) of MTN Nigeria, as the...
Nigeria embarks on agricultural transformation with GHAPP
In a groundbreaking move to enhance food security and economic development, the Federal Executive Council has approved the Greener Hope National Agricultural Mechanisation Programme (GHAPP)....
UTA urges dialogue ahead of August 1 protest
As the August 1 nationwide protest looms, the United Towns Agency (UTA) Nigeria, an NGO affiliated with the United Nations, has called for dialogue between...
Airbus and Partners launch $200M sustainable aviation fuel fund
Airbus, in collaboration with Air France-KLM Group, Associated Energy Group, LLC, BNP Paribas, Burnham Sterling, Mitsubishi HC Capital Inc., and Qantas Airways Limited, have launched...
Access Bank wins ESG Awards at Euromoney Awards 2024
Access Bank Plc has been honored at the Euromoney Awards for Excellence 2024, securing the title of Best Bank for Environmental, Social, and Governance (ESG)...