Mars launches global agency review, includes media, e-commerce
FMCG giant Mars today announced that it is launching a global agency review covering media, ecommerce, influencer, social media and other marketing disciplines with the
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37% of Gen X make purchases from Ads, study shows
Gen X and Baby Boomer generations are most receptive to digital ads when it comes to making purchases, according to data from a study released
MediaSense acquires R3, expanding capabilities, global footprint
Independent global media advisor MediaSense has acquired R3, the creative and media agency consultant, which the company said significantly expands its global footprint in North
Musk battles hate speech researchers
Elon Musk’s X Corp. is pressing a federal appeals court to revive a lawsuit against a watchdog that published critical reports about the platform, allegedly
YouTube invites shorts creators to request brand partnerships in-App
In an effort to help Shorts creators partner with brands, YouTube is launching a new process that will invite Shorts creators to send advertisers requests
Google News exec resigns
Shailesh Prakash, vice president and general manager for Google News, has resigned. He is known to be important to the company’s relationships with publishers. Prakash
EDC, MasterCard Foundation strengthen inclusion in entrepreneurship
In order to support the implementation of an inclusive and equitable entrepreneurship programme, Enterprise Development Centre (EDC), the Entrepreneurship Centre of Pan-Atlantic University, has launched
Stanbic IBTC triumphs at the 2024 FMDQ gold awards, securing multiple prestigious honors
Stanbic IBTC Holdings as reaffirmed its market leadership by securing multiple prestigious awards at the 2024 FMDQ Gold Awards. Recognised for its excellence, resilience, and
MTN Foundation to host exclusive 20th anniversary dinner in Lagos
As part of its 20th anniversary celebrations, MTN Foundation will host an appreciation dinner for key stakeholders and partners on November 14, 2024, at the
MultiChoice Group maintains strategic momentum despite macroeconomic challenges
Despite external pressures, MultiChoice’s strategy leverages a solid financial foundation, targeted investments, and disciplined cost management to drive future growth and deliver the best video