Why your PR report must include CEO metrics — Or risk losing their interest entirely
Let us be honest — if I had a naira for every time a CEO said or thinks PR is a “cost center,” I would probably have
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AfDB president seeks global collaboration towards advancing economic opportunities in Africa
· Commends UBA’s Role in Facilitating Africa’s Development, The President of the African Development Bank (AfDB) Group, Dr Akinwumi Adesina, recently stated that building bridges
WPP acquires InfoSum, integrates into GroupM
At a time when some speculate the agency holding company itself may be on the block, WPP recently announced that it has acquired data cleanroom
Coke zero ad contains zero product, zero copy
Coke Zero’s latest campaign makes something out of zero. Leaning into the “Zero” in the brand name, the campaign contains no examples of the product,
Samsung Ads launches interactive gaming formats on CTV
Samsung Ads — the electronics company’s advertising division — has launched “GameBreaks,” an interactive ad format that advertisers in the U.S. and Canada can use
Trump extends TikTok deadline, as Walmart bids
Despite his promise to make a deal before April 5, President Trump has further extended the deadline to sell off TikTok to an American buyer,
Ad Industry blasts financial regulator’s data broker rules
The ad industry is urging the Consumer Financial Protection Bureau to reject proposed regulations that could broaden the sweep of the Fair Credit Reporting Act
eTranzact International records N5bn pre-tax profit in 2024
eTranzact International Plc has achieved a remarkable 53.2% year-on-year growth in pre-tax profit, leaping from N3.1 billion in 2023 to N5 billion for the year
Transcorp Hotels set to expand portfolio investments
Transcorp Hotels Plc has revealed plans to expand its portfolio investments as part of efforts to boost revenue generation and efficient hospitality service in the
Ecobank, Soto gallery unite to promote African art excellence
Ecobank Nigeria and Soto Gallery have intensified their efforts to elevate arts in Africa to gain more patronage outside the continent. The bank’s Head SME