The Industry Newspapers

LAPO MfB drives sustainability to strengthen Nigeria’s economy

Kikelomo OyenugaApril 9, 2025April 10, 2025

by Kikelomo OyenugaApril 9, 2025April 10, 20250193

LAPO Microfinance Bank (LAPO MfB) is transforming Nigeria’s economic landscape by providing innovative financial solutions, grassroots-driven initiatives, and a strong commitment to inclusivity, empowering millions

Sustainability

PMI, GPM unite to revolutionize global sustainable project management

Kikelomo OyenugaApril 9, 2025

by Kikelomo OyenugaApril 9, 20250257

The Project Management Institute (PMI), the world’s leading authority for project professionals and Green Project Management (GPM) have formed a joint venture to advance

Empowerment

MTN Foundation opens applications for 2025 scholarships

Princewill OkikeApril 8, 2025

by Princewill OkikeApril 8, 20250277

MTN Foundation has opened applications for its 2025 scholarship programme, reaffirming its dedication to strengthening the development of Science, Technology, Engineering, and Mathematics (STEM), encouraging

Industry News

MTN battles Netflix, Showmax, others in streaming fight

Princewill OkikeApril 8, 2025April 8, 2025

by Princewill OkikeApril 8, 2025April 8, 20250194

In a bold move to reshape Africa’s digital entertainment space, telecoms giant MTN Group has teamed up with UK-based video software powerhouse Synamedia to launch

Perspective

The orchestration against Aisha Achimugu: A classical betrayal of justice, womanhood and nationhood

Kikelomo OyenugaApril 8, 2025April 8, 2025

by Kikelomo OyenugaApril 8, 2025April 8, 20250196

Nigeria is at a critical crossroads, one that challenges not just the nation’s political integrity but its very identity. This crisis is not marked by

Perspective

Why your PR report must include CEO metrics — Or risk losing their interest entirely

Kikelomo OyenugaApril 8, 2025

by Kikelomo OyenugaApril 8, 20250257

Let us be honest — if I had a naira for every time a CEO said or thinks PR is a “cost center,” I would probably have

Uncategorized

AfDB president seeks global collaboration towards advancing economic opportunities in Africa

Kikelomo OyenugaApril 8, 2025

by Kikelomo OyenugaApril 8, 20250122

· Commends UBA’s Role in Facilitating Africa’s Development, The President of the African Development Bank (AfDB) Group, Dr Akinwumi Adesina, recently stated that building bridges

Agency

WPP acquires InfoSum, integrates into GroupM

Kikelomo OyenugaApril 8, 2025

by Kikelomo OyenugaApril 8, 20250311

At a time when some speculate the agency holding company itself may be on the block, WPP recently announced that it has acquired data cleanroom

Advertising

Coke zero ad contains zero product, zero copy

Kikelomo OyenugaApril 8, 2025

by Kikelomo OyenugaApril 8, 20250172

Coke Zero’s latest campaign makes something out of zero. Leaning into the “Zero” in the brand name, the campaign contains no examples of the product,

Tech

Samsung Ads launches interactive gaming formats on CTV

Kikelomo OyenugaApril 7, 2025

by Kikelomo OyenugaApril 7, 20250449

Samsung Ads — the electronics company’s advertising division — has launched “GameBreaks,” an interactive ad format that advertisers in the U.S. and Canada can use